Release time:2020-12-09
Browse times:201
FreshHema makes the packaging of rice getting smaller, the freshness
of rice is getting higher, and makes a common consumer products for
people's livelihood more fashionable.
"Rice
is just one of the SKUs. FreshHema is making products with fast and
trendy thoughts, which needs rapid iteration, continuous innovation and
leading the flow." Said Mr Zhao, General manager of FreshHema National
Standards Procurement and Marketing.
This year, FreshHema has
launched more than 20,000 new SKUs, more than 6,000 of them are
FreshHema's private label products, and the iteration speed of new
products is 3-4 times faster than that of the industry.
Since its
inception, FreshHema’s innovative genes have reflected the
reconstruction of "people, goods and markets" by new retail, and the
core basis for redefining commodities is what consumers are thinking and
what they need.
Traditional
retail is often inefficient in research and development, slow in
updating, and unable to grasp the latest market trends and consumer
preferences due to the lack of support from digital tools, thus unable
to quickly analyze users’ needs and develop new products in a targeted
manner, which leads consumers to walk into a traditional supermarket and
see the same products that have remained unchanged for thousands of
years, therefore it is hard for them to have a sense of surprise.
While
in FreshHema, in addition to a large number of private label products
developed precisely based on consumers, there are more brands launching
first new products, and the fresh agricultural products are constantly
updating with the seasonal solar terms.
Take
the FreshHema workshop, which specializes in fresh food, as an example.
More than 30 types of cooked food, pastry and semi-finished dishes are
updated every 25-30 days. It sells Qing Tuan in spring, brine in summer,
chestnut in autumn and the pork belly chicken hotpot in winter. Since
January of this year, more than 1400 SKUs have been launched nationwide.
Behind
fast and fashion is systematic ability of FreshHema, which is
increasingly mature to build commodity power. FreshHema has accumulated
many data, experience and skills, which enables product development to
be carried out in a modular manner.
The "new retail supply"
relationship built around the buyer system became the foundation. In
2018, FreshHema announced that it would not charge its partners any
entry fees, promotional fees, new product fees, and other traditional
retail industry channel fees with a wide range of names. FreshHema’s
partners can only focus on developing and producing good products.
In
addition, FreshHema has become a favorite testing ground for new
products of global consumer brands, such as plant-based meat entering
the Chinese retail channel for the first time, winter limit for European
pop juice, milk tea flavor Qing Tuan jointly developed with Heytea,
etc.
It
is an important basis for FreshHema to reach the fast and fashionable
trend of goods by accurately capturing the user demand, even actively
creating the user demand, and through the agile development capability
of flexible supply chain with high-speed response, as well as the
construction of the national supply chain and logistics system.
More and more "FreshHema only" products appear online and offline, bringing refreshing experience and surprise to consumers.
"Today,
what consumers buy at FreshHema is not a dish, but a fashionable
lifestyle." Mr. Zhao believes that in the post-epidemic era, "fast" and
"fashion" have become the key factors for FreshHema to build the power
of commodity, and together with thousands of partners, they have built
the city of commodity power of FreshHema.
Pre registration of visitors
2019 the official account of the world's own brand products Asia Exhibition Shanghai new retail Fresh Food Exhibition PC system has been closed. Please pay attention to the pre registration of the two-dimensional code below the public number.