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Chinese Market Trend & Data

●According to the data of the National Bureau of Statistics, China's total population will reach 1.412 billion in 2022, with an urbanized population of 921 million, accounting for 65.22% of the total. The per capita disposable income will be 36,883 RMB. The Engel coefficient will remain at around 30%.


●Despite the damaging effect of pandemic to China's total retail sales, which had been reduced from the 2019 figure, 41.2 trillion, to only 39.2 trillion in 2020, the performance has dramatically bounced back to 44.08 trillion in 2021, and remained its strong position in 2022 with 43.97 trillion. At the moment, the private brand products account for 7% of the entire retail industry in China, and the industry has started to emerge diverse online and offline business models to attract the demand. If it can be raised to 15% in five years, then the Chinese private label market value will be increased to trillions from the current hundred billions' worth.


●With the drastic economic change, consumers in China shifted their buying behaviour towards private brand products. The Chinese market has seen a robust 22.7% annual growth in 2020. Although it only accounts for about 2% of the global share, the enormous growth potential is clear.

Chinese Market Trend & Data

●According to the data of the National Bureau of Statistics, China's total population will reach 1.412 billion in 2022, with an urbanized population of 921 million, accounting for 65.22% of the total. The per capita disposable income will be 36,883 RMB. The Engel coefficient will remain at around 30%.

●Despite the damaging effect of pandemic to China's total retail sales, which had been reduced from the 2019 figure, 41.2 trillion, to only 39.2 trillion in 2020, the performance has dramatically bounced back to 44.08 trillion in 2021, and remained its strong position in 2022 with 43.97 trillion. At the moment, the private brand products account for 7% of the entire retail industry in China, and the industry has started to emerge diverse online and offline business models to attract the demand. If it can be raised to 15% in five years, then the Chinese private label market value will be increased to trillions from the current hundred billions' worth.

●With the drastic economic change, consumers in China shifted their buying behaviour towards private brand products. The Chinese market has seen a robust 22.7% annual growth in 2020. Although it only accounts for about 2% of the global share, but the enormous growth potential is clear.

Buyers from some of the following companies

Pre registration of visitors

2019 the official account of the world's own brand products Asia Exhibition Shanghai new retail Fresh Food Exhibition PC system has been closed. Please pay attention to the pre registration of the two-dimensional code below the public number.