Time & Location

The 17th Private Label Fair (PLF) Asia will be held at Shanghai New International Expo Center (SNIEC) from December 5 to December 7, 2024.                                                                                                                       

SNIEC is the only Sino-German joint venue with western management. It is the leading international exhibition venue in the heart of Shanghai, a metropolis with over 25 million people. As the commercial hub and gateway of China, Shanghai connects the rest of our country with Asia and the world. Most of the country's production and distribution centres are located near the city.

Exhibit Categories 


Snacks; Shelf Stable; Beverages & Drinks; Confectionery; Health Care; Baby Food; Fresh Food; Bakeries; Ready-to-eat; Ready-to-heat; Ready-to-cook


Beauty & Personal Care; Baby Care; Household Products; Pet Supplies



●The 17th Private Label Fair (PLF) Asia will continue to separate the sections of food and non-food. They include beauty & personal care, household products, long shelf-life foods, snacks, beverage & alcohol, confectioneries, etc, involving 6 themes and 42 categories.       


●It's worth to notice that baby care and pet will be exhibited individually this year, since these two categories have gradually become concentrated with rigorous competition, where private label products are destined to enter. Due to the tendency of pursuing quality life, health care and functional food will also be the trendy categories for private brands.

●For the global section of 17th PLF, it will also constitute global food and non-food, accommodating high-quality exhibitors and introducing products from all around the world. This year, we collaborated with Daymon to have the Daymon Global section, where global retailers are invited, including those who are in the exclusive Daymon global supply chain. Daymon is determined to introduce them to the retail private label market in China. 


Concurrent Activities

The 17th Private Label Fair (PLF) Asia is planning to organize 18 forums and other activities, including 6 conferences of development trend, 5 seminars by topic, and 7 themed activities. They will focus on industrial trends, market volatility, consumer insight, and business opportunities, etc., making sure that everyone can learn, communicate, interact and make deals. 


Pre registration of visitors

2019 the official account of the world's own brand products Asia Exhibition Shanghai new retail Fresh Food Exhibition PC system has been closed. Please pay attention to the pre registration of the two-dimensional code below the public number.