2018 European (Holland) International Private Brand Fair
Scope of Exhibits: Can directly enter the supermarket, department stores, chain stores, discount stores for sale, and suitable for supermarket OEM products.
The international self owned brand merchandise OEM (PLMA) is sponsored by the brand manufacturers association.MayHeld in Amsterdam, Holland,It began in 1986. This is the exhibitionThe largest one of the world's similar exhibitionsIt occupies 10 pavilions of Amsterdam RAI Exhibition Center, which is divided into food area and non food area. The products and products that can be sold in supermarkets, department stores, chain stores and discount stores are suitable for supermarket products and products. They are intended to be used as the products of the OEM production of large supermarkets in Europe.
This exhibition will attractThere are more than 4300 booths in more than 70 countries' manufacturers, 60 countries and regions.At that time, the exhibitors will have the opportunity to get more than the world.Large supermarkets and department stores in 115 countries (e.g., French Carrefour Carrefour, Auchan Auchan, Leclair Leclerc, British Tesco Tesco (12% of total UK retail), kupo Coop, the largest Swiss supermarket group, and WAL-MART Wal-mart, USA, Germany Metro METRO, EDEKA, ALDI, REWE, LIDL chain stores, Austria SPAR, Croatia KONZUM, Hongkong Watsons A.S. Watson, Danish Tong Tong NETTO, Asia and South America has 130 thousand chain stores in Holland wankelon group MAKRO and arhall AHOLD and so on) Retailer, wholesalerThis will provide an opportunity for international private label manufacturers to enter the European super market and retail stores.
If your company is already a supplier of its own brand products, PLMA will introduce more buyers to you. If your company is just beginning to enter the private brand market, PLMA will help you develop the market and succeed.
After the retail enterprise collects, collects and analyzes the consumer's information on the demand for certain goods, it is designed to make the production base or choose the appropriate production enterprise. Finally, the retail enterprise uses its own trademark to register the new product and sell the product brand at the business outlets of the enterprise.
Private brand products have sprang up in western developed countries, and now they are becoming more and more popular in the world, especially in Europe and North America. "ACNielsen" surveyed 80 products in supermarkets in 36 countries, 17% of which were private label products. In Britain, Germany and Belgium, the market share of its own brand products has exceeded 40%, in France and Spain, more than 35%, in Sweden, Norway, Denmark and Iceland, with a 30% market share, 18% in central and Eastern Europe, and more than 20% in North America. The market share of private brand products in other parts of the world is also increasing year by year.
Data show that in Europe alone, sales of its own brand products amounted to 45 billion euros, and global sales amounted to 100 billion euros.