Exhibition Introduction
Exhibition scope
Food   Manufactures
Bakery and Baking Products
Bread, cake, biscuits, pies, pastries, cookies, candy chocolate etc.
Wine, beer, functional wine, imported spirits, carbonated drinks, drinking water, tea, juice, warm dairy products, functional drinks, coffee drinks, tea,other brewed drinks etc.
Condiments, Sauces & Seasoning
Soy sauce, vinegar, olive oil, condiments, kimchi, jam, sausage, canned, pickles, cooking oil, sugar
Dry food
Dried vegetables, dried seafood, dried fruit
Ethnic Food
Chinese dim sum, Moon cake, etc.
Grocery and Gourmet
Milk powder cereal, meal paste, soy milk powder, paste-like brewing, coffee grounded and beans
Nutritional Healthy, Free-from & Fortified
Ginseng nourishing, concentrated health care, medicinal liquor, bee products, dietary supplements, weight management, sports nutrition
Seasonal food
hazelnut, gift basket Snack Food Puffed food, candied fruit, nuts roasted seeds, minced meat, fish fillets, chewing gum, chocolate, jelly, candies, snack bars, mints and mint candies, seeds, popcorn, pretzel, snack mix, chips, crackers, meat snacks, marshmallows, frozen snacks, fruit cups.
Non - Food Manufacturers
Household Care
Choosing a home
Smart home, stylish bedroom, green kitchen, smart health
Toys and Games
Simulation toys, electric toys, plush toys, baby carriage cribs, educational toys, cartoon characters, preschool toys
hardware tools
Electrical accessories, hardware and other, gardening supplies
household items
Cookware, kitchen and miscellaneous goods, tableware, water appliances, kitchen plastic products, cling film, microwave oven food boxes, shelf trash cans, storage boxes, pendants, bathroom supplies, kitchen supplies, carpets, seasonal goods
Tools and home improvement
small wooden furniture, lamps, mini closet, folding furniture, luggage
Home appliances
E-Cigarettes, E-Liquids, Food processor, battery, electric iron, rice cooker, razor, electric heater, hair dryer, vacuum cleaner, induction cooker, electric kettle, electronic notepad Home and Kitchen
Home and Kitchen
Bed linen, towel, Clock, folding chair
Clothing and shoes
Hosiery, underwear, pajamas, slippers, children's shoes, shirts, accessories, sports suits, men's and women's clothing, children's clothing
Beauty and Personal care
Toiletries bags, shampoos, skin care products, personal cleansing, toothpaste toothbrushes, care products, family planning supplies, beauty tools
Household paper products
Paper products, sanitary napkins, diapers, disposable paper products
Office products
Student supplies, office supplies, photo albums, greeting cards and cards, office equipment, communication equipment, balls, shooting
The 10th International Private Label Fair

After 10 years of development, Shanghai Private Label Fair has become the industry's leading trade show in China and in the Asian pacific region for the Private Labelling Industry. The Event is a platform for manufacturer from every country to enter the Chinese and Asian market, and for retailer and wholesalers to source for their private label programs.

The last exhibition hosted 632 exhibitors from 48 countries and regions. The exhibition area has expanded to 30,000 square meters, and the scale is beyond the past. The three-day exhibition welcomed 20,684 professional visitors, and the attendance rate increased by 45% compared with the past, making the exhibition hall full of vitality and vitality.

Looking ahead to 2019, the FHC exhibition area will increase by 50% to an unprecedented 60,000 square meters and seeing the huge demand for Food products we decide this year to set up an area entirely dedicated to manufactures in the food industry: the FOOD In MODERN RETAIL (FMR).

FMR was added to meet the needs of domestic and international audiences at PLF for food and service. FMR invites local and international importers, distributors, retailers and food service professionals to meet and connect with food manufacturers from around the world to find new business partners and shape the future of private label food brands.

Exhibition advantage
Place your product in front of a carefully selected audience, pushing you ahead of your competitors and strengthen your brand awareness and reach within China and the Asia Pacific market.
Showcase and demonstrate your products to over 35,000 targeted professionals. Generate the new leads and contacts needed to fortify your business. NETWORK Meet top retailers and explore networking opportunities and drive profitability of your business.
Gather market insight and key knowledge in our cutting-edges Forum and Seminars. Take the opportunity to meet with leaders of China's Ministry of Commerce, domestic and international well-known retail business representatives, as well as retail industry experts and learn how to optimize your business in China and in the Asia Pacific market
Exhibition highlights
MORE VISITORS: +75% (expected)
MORE EXHIBITORS: +58.2% (expected)
MORE BOOTHS: Increased by 111.1%
MORE SPACE Increased by +100%
This year PLF will have a theme area for the food industry: FOOD IN MODERN RETAIL
-3 big forum areas where leaders of China's Ministry of Commerce, domestic and international well-known retail business representatives, as well as retail industry experts will share their knowledge on China current Industry policies and their future developments trends and specialized Seminars and workshops

The exhibition type

The 2017 edition of the Private Label Fair attracted large retail chains,companies involved in the e-commerce business, import export companies, distributors, agents and OEM companies.

The sectors that gained more interest were: Groceries (+50,61%),Food and drink (47.56%), health and beauty (23.48%) In addition, up to 45.44 percent of the decision makers were on-site buyers.

Now, many retailers are on their own brand or some are in their own brands, the company decision-makers to visit, can be more effective to absorb the current trend of private brand products, more in-depth understanding, can more effectively promote the enterprise's own brand development and expansion.

Buyer's list
  • Daiso Industries Co., Ltd.
  • Sainsburys
  • dr.schumacher
  • JD.com, Inc.
  • Jumei.com
  • Net-easy selection
  • Le Bee.com
  • Sifeland
  • Carrefour China
  • Hangzhou United China Business
  • Ito Yang huatang Mall (Chun Hee)
  • Shanghai Inoherb Cosmetics Co.,Ltd
  • Shanghai No.1 Pharmacy
  • Wumart Stores, Inc.
  • Auchan Asia Purchases, France
  • Guizhou Joint Shopping
  • Henan Jinhaolai supermarket
  • New Huadu Supercentre
  • Watsons Personal Care Stores
  • Unilever
  • Sanjiang shopping club
  • Shanghai Teliwu Trade Co.,Ltd
  • Wuhan Sino-business parity supermarket
  • SPAR China
  • Leyou.com.cn
  • Liqun Department Store Group
  • Better Life Group/Smart Monkey.
  • Procter and Gamble Company (CHINA)
  • Tianhong Mall
Exhibitor list
  • Zhejiang Jian'an HomeWare Co., Ltd.
  • Shandong Province Runho Health Materials Co., Ltd.
  • Shandong Textile Machinery And Equipment Co., Ltd.
  • Yangjiang City Must Red Kitchen Products Co., Ltd.
  • Shanghai Meixin Sanitary Products Co., Ltd.
  • Guangzhou Zhuangya Biotech Co., Ltd.
  • Shanghai Chowfu Electric Co., Ltd.
  • Zhejiang Jian'an HomeWare Co., Ltd.
  • Taizhou Weihong family plastic daily necessities factory
  • Ningbo Taizhong Enterprises / Ningbo Taizhong Plastics Co., Ltd.
  • Ningbo Wanjianing HomeWare Co., Ltd.
  • Anhui Hanbang Day Chemical Co., Ltd.
  • Hangzhou Guoguang Tourism Supplies Co., Ltd.
  • Pipe Home Ware Co., Ltd.
  • Wuyi Huakang Electric Co., Ltd.
  • Hebei Hengyuan Industrial Group Co., Ltd.
  • Shandong Curley Nonwoven products Co., Ltd.
  • Shandong Name Xi Biotech Co., Ltd.
  • KangaXiang Enterprise (Shanghai) Co., Ltd.
  • Fuzhou Xiang Eagle Daily Products Co., Ltd.
  • ......
  • Product

  • Exclusive

  • Industry

  • Industry

  • governmental

  • High-quality