After 10 years of development, Shanghai Private Label Fair has become the industry's leading trade show in China and in the Asian pacific region for the Private Labelling Industry. The Event is a platform for manufacturer from every country to enter the Chinese and Asian market, and for retailer and wholesalers to source for their private label programs.
The last exhibition hosted 632 exhibitors from 48 countries and regions. The exhibition area has expanded to 30,000 square meters, and the scale is beyond the past. The three-day exhibition welcomed 20,684 professional visitors, and the attendance rate increased by 45% compared with the past, making the exhibition hall full of vitality and vitality.
Looking ahead to 2019, the FHC exhibition area will increase by 50% to an unprecedented 60,000 square meters and seeing the huge demand for Food products we decide this year to set up an area entirely dedicated to manufactures in the food industry: the FOOD In MODERN RETAIL (FMR).
FMR was added to meet the needs of domestic and international audiences at PLF for food and service. FMR invites local and international importers, distributors, retailers and food service professionals to meet and connect with food manufacturers from around the world to find new business partners and shape the future of private label food brands.
The exhibition type
The 2017 edition of the Private Label Fair attracted large retail chains,companies involved in the e-commerce business, import export companies, distributors, agents and OEM companies.
The sectors that gained more interest were: Groceries (+50,61%),Food and drink (47.56%), health and beauty (23.48%) In addition, up to 45.44 percent of the decision makers were on-site buyers.
Now, many retailers are on their own brand or some are in their own brands, the company decision-makers to visit, can be more effective to absorb the current trend of private brand products, more in-depth understanding, can more effectively promote the enterprise's own brand development and expansion.