Miniso online business grows by 300%, 1200 new stores are opened globally

Release time:2020-04-29

Browse times:797

The performance of Miniso fell by 30% in January. Two-thirds of domestic stores were not in operation in February. The sales of stores that were open fell by more than 95% year-on-year. Meanwhile, Miniso were facing predicament of a large inventory backlog, a sudden drop in cash flow, and huge operating pressure.


However, surprisingly, merely 20 days later, Miniso announced the establishment of "partnership support funds" with RMB 800 million, and claimed 1,200 new stores will be opened worldwide in 2020.


Under the tough circumstance of pandemic, Miniso adopted community marketing and achieved a remarkable growth of 300% in online business, which stirred up a wave.

Pre registration of visitors

2019 the official account of the world's own brand products Asia Exhibition Shanghai new retail Fresh Food Exhibition PC system has been closed. Please pay attention to the pre registration of the two-dimensional code below the public number.