What is a private brand ?
Own-brand products or services, usually produced by one company or provided to another. Goods and services are available in a wide range of industries, from food and chemicals to virtual hosts
They are often defined as low-cost alternatives to regional, national or international brands. Recently, though, some private brands have been defined as "premium" brands to compete with existing ones.

retail label

retail OEM

retail processing

Own brands include but are not limited to retail label, retail OEM, retail processing and other production modes.

A good own-brand product is the product of the ability of retailers and suppliers to work together.

Own brand - details
As popular,own brand products is refers to the factory and retail enterprises according to the market demand for joint research and development, and then by factory products processing production, the retail enterprises with their own brand label, and in their own business super chain stores for marketing a product.
Common examples of supermarket own-brand
The four characteristics

The technical is not high
The price is not high
Sales of large
Consumers buy frequently

7-11 own brands of stores
"7-SELECT"tea drinks
In the "7-11 convenience store" in China thousands of stores sales, created over 3 million 200 thousand bottles, 100 billion sales success

Liqun group's own brand
"yuju"toilet paper
Sales of 20 million yuan in a year, in 41 stores and 500 convenience stores

own brand of lefeng
"jingjia" cosmetics
Sales channels throughout the major well-known e-commerce. In 2013, the sales volume of Tmall flagship store during the singles' day on November 11 broke 20 million.


Membership Store

Convenience Store

Shopping Mall

Pro shop

The supermarket

Online store

Direct mail shopping

TV shopping

The market demand
With consumer attitudes mature and retail brands account for nearly 30 per cent of the global market, less than 5 per cent of China's market needs to accelerate.
  • Product

  • Exclusive

  • Industry

  • Industry

  • governmental

  • High-quality